Custer Inc.
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UI Design
Client:
Custer Inc.—a full service interior design company serving the the Midwest for over 30 years. They specialize in workplace design and feature the biggest names in the Grand Rapids furniture industry.
Challenge:
Design a digital framework that communicate’s Custer’s offerings, expertise, and process, while complimenting each of Custer’s unique interiors.
The existing design was full of valuable information hidden in plain sight.
Dense paragraphs of body copy and complicated infographics made important takeaways for the user easy to gloss over and miss the primary message entirely.
We conducted information audit and reduced the assortment of drop down menus and duplicative pages into a simplified structure communicating the Custer’s values, services, process, and reputation.
A singular menu and global search enable easy access to pertinent information.
A hierarchy of information is established visually through typographic variation, image application, and eye catching hovers—ensuring that services are front and center, and that all other information is clearly navigable.
Customizable case studies allow each unique interior to be shown in the best light.
The site admin has the option to customize each gallery-style project page by applying color to the gradiated ring in the background of each case study to accent the hues in the photography, as well as change the background color to something properly suited to the project content.
Design Lead
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James Mikrut
Design
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Andi Rozell
Development
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Jarrod Flesch
Development
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Jacob Fletcher
